Uncover the Flavours Beyond Tokyo
Just beyond Tokyo lies Saitama, a hidden world of flavours still unknown to many. Here, where rich nature and culture thrive, artisans create an incredible variety of foods from delicate wagashi sweets and craft beer to seasonings and sake, each made with skill, care, and tradition.
Saitama is a land where city life and nature exist in harmony, offering historic streets, lively festivals, and breathtaking scenery. From this unique setting comes cuisine with a depth of flavour shaped by the land and the people who call it home. Now, these treasures of tradition and innovation are ready to be discovered in Singapore.
Proudly Made in Saitama
Discover Local Products and Artisanal Delights
TEENAGE BREWING
Craft Beer with a Creative Spirit
From the heart of Saitama, Teenage Brewing creates modern and imaginative craft beers. By infusing fruits, herbs, and local ingredients into playful recipes, they deliver flavours that are both distinctive and memorable. Rooted in tradition yet driven by creativity, every brew is made to surprise, delight, and bring joy. Teenage Brewing is more than just beer, it is creativity in a glass.
FUEKI SOY SAUCE
Tradition Preserved, Innovation Created
Since 1789, Fueki Soy Sauce has been crafting authentic flavours that stand the test of time. Using whole Japanese soybeans and wheat, every batch is slowly aged in cedar barrels to unlock a rich, natural depth of taste. From the beloved Kinbue Shoyu to the flavourful Udon-suki Tsuyu, Fueki continues to bring the essence of true Japanese soy sauce to the table. Rooted in centuries of tradition yet open to innovation, Fueki delivers a taste that connects past and present.
Proudly Made in Saitama
Discover Local Products and Artisanal Delights
KINOSHITA SEIAN
Turning Local Bounty Straight into Sweet Bean Paste
Rooted in Saitama, Kinoshita Seian crafts natural, wholesome anko using locally grown ingredients with minimal additives. From the rustic “Kawagoe Imo An” made with Kawagoe sweet potatoes to the fragrant “Yuzu Yokan” highlighting Ogose yuzu, each batch is carefully prepared. By visiting farms to select the finest produce and handling every step from peeling to steaming in-house,Kinoshita Seian delivers the authentic taste of Saitama in every bite.
HONDA SEIKA
Delicate Craftsmanship, Unforgettable Flavour
Honda Seika has been delighting Saitama for generations with signature treats like Negi Miso Yaki rice cracke 28/18weetness of rice with traditional Japanese flavours such as miso and soy sauce, Honda Seika creates simple yet deeply satisfying tastes. Experience the timeless charm of rice crackers loved across generations.
Featured Products at the Fair
KOIHEI
Unagi
ELTECHNO
Processed Vegetables
MAEDA FOODS
Pancake Mix
TAKAHASHI SAUCE
Sauces and Ketchup
KAWAGOE KAIUNDO
Sweet Potato Paste
MANIWA SEIMENSHO
Yakisoba Noodles
Taste & Touch of Saitama
Restaurant and Menu Highlights
From 3 Nov 2025
Experience the flavours of Saitama at our ongoing restaurant fair, where local specialties and artisanal
products are transformed into exquisite dishes. Visit a participating restaurant near you and
savour the taste of Saitama like never before.
Unagi Donabe
Saitama unagi, premium Japanese rice, and truffle sauce
Laksa Yakisoba
Beancurd, fish cake, clams, and bean sprouts
Mini Pancake Kaya Butter
Traditional Nyonya kaya with French butter
Yaki Imo
Mini sweet potato with truffle honey and French butter
Zenzai Soft Serve
Topped with tea-flavoured red bean
In Harmony
Session IPA / ABV:5.0%
Usubeni Drop
Fruited Sour W/ Ume, Apricot, Peach & Red Shiso / ABV:6.0%
Senbei
(Uni & Amaebi Flavour)
Rice crackers – sea urchin & sweet shrimp flavour
Tantan Tofu
Cold tofu with spicy sesame sauce and minced pork
Hotate Carpaccio
Scallop carpaccio with Kawagoe premium soy sauce
Sweet Potato Apam Balik
Local pancake with Kawagoe sweet potato paste
Tape Echo
Coffee Sour DIPA W/ Blood Orange / ABV:7.0%
Walk With You
Sour IPA W/ Sakekasu, Japanese Bayberry, Blackcurrant / ABV:6.5%
SAITAMA FAIR
Only at Great World •
29 Oct – 11 Nov 2025
Explore an extensive selection of Japanese products at MEIDI-YA in Singapore,
featuring a specially curated range from Saitama.
Savour the distinctive flavours and artisanal delights of Saitama and enjoy an experience not to be missed.
PRODUCT SELECTION
TAKAHASHI SAUCE
NAGAHORI
MAEDA FOODS
CHOCOREKO
YUGETA SHOYU
Houshien
TeaFactory
COEDO
BREWERY
IGARASHI SHUZO
KAMAYA
Yokota Sake Brewery
KOEDO KAGAMIYAMA SHUZO
SHINKAME SHUZO
MATSUOKA BREWERY
MEIDI-YA Supermarket at Great World
1 Kim Seng Promenade, #B2-111 to 121 Great World, Singapore 237994
Business Hours
Weekdays: 9:30 am–10:00pm
Weekends & PH: 9:00am–10:00pm
Event Report
Many chefs and buyers experienced the unique flavours of Saitama Prefecture through curated tasting sessions and product exhibitions featuring premium sake, craft beer, organic seasonings, and tea. The event showcased the region’s craftsmanship and heritage, while sharing the stories behind each carefully produced product.
